Shifting Trends in M-Commerce 2002 & After Critical Comments on the most volatile Technology Revolution of Today
Khemka, Poonam
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PRODUCT DETAILS
Book ID : 16920
ISBN-10 : 81-7888-059-8 / 8178880598
Place
of Publication :
Delhi
Year
of Publication :
2003
Edition :
Language :
22 cm.
CONTENTS
CONTENTS: Introduction: Mobile Commerce & Blue Tooth; M-Commerce: Towards an Universal Payment Solution; Trends in Industry Biggies Confused; State of Service: Green & Nascent; Looking Ahead: Signals of Hope, Clouds of Doubt, Opening Vistas: Converging Clients Emerging End-users: Technology Talk: GSM, CDMA or UWB Dilemma Continues; Selling on Mobile: Marketing and Advertising Games; Glossary of Terms on M-Commerce.
DESCRIPTION
Birth of internet and its entry into common people's life has changed the world the way we see and perceive. The key word in public life now is instant and ease. Mobile phones too have expanded their utility area. From being just talking tools they have graduated to become personal communication devices to be used literally in all walks of life. Linking the commercial activities like consumer shopping and banking to personal communication devices has its benefits but as the wireless world will take a little more time to bustle with commercial activity. The book focuses on the developing track of M-Commerce and studies the complexities and conflicts involved, in the emerging technologies.
