CONTENTS:-
Vol.1: Planning for Tourism:
1. Tourism and Governmental Operations.
2. Economic Planning.
3. Land Acquisition and Site Development.
4. Transportation.
5. Infrastructure.
6. Accommodations.
7. Support Industries.
8. Developing Human Resource.
9. Marketing.
10. Evaluation and Direction for Continuing Growth.
11. A Solution.
12. The Marketing of Moscow.
13. Thirty Year Vacations: Tourist as Victim.
14. Travel without Vision.
15. The Last Romantics.
16. The Future.
17. The Economic of Tourism.
18. The Barbarian and the Tourist.
19. Lotus Eating.
Vol.2: Tourism and Hospitality:
1. Introduction.
2. Tourism and Human Resource Management.
3. Resort Management.
4. Marketing in the Hospitality Industry.
5. Food and Beverage Cost Planning and Control.
6. Property Management.
7. Service.
8. The House keeping Daily Routine of Department Management.
Vol.3: Tourism and Travel Industry:
1. Introduction and Overview Fulfilling the Dream.
2. Travel Agents and Travel Agencies.
3. Corporate Travel Management.
4. Tour Operations.
5. Franchising Your Dream.
6. Investment in Tourism.
7. The Experts.
8. System and Controls.
9. Personnel.
10. Travel Writing.
11. Start, Buy or Franchise.
12. Starting Up.
13. The legal Structure.
14. The Physical Structure.
15. Staffing the Travel Agencies.
16. Representatives.
17. Training.
18. Employees and the Law.
19. Professional Tools: The Reference Library and Association Memberships.
