CONTENTS:- International Business and its Environment; International Economic Cooperation and Agreements; International Trade and Payment; International Investment; Global Competitiveness; International Monetary System and Foreign; Globalisation; Cases.
DESCRIPTION
Business decision in general and strategies in particular are influenced by the business environment? those external factors like the economic, political/regulatory, social/demographic, technological and natural factors which make up the opportunities for and threats to business. That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a through understanding of the business environment. With the progressive liberalisation and surging globalisation, business environment is increasingly becoming international in several dimensions even for local firms.
